- Has developed a cowherd that transmits the best of the maternal Angus traits that are the foundation of the breed;
- Breeds uniformly functional cattle that are profitable;
- Focuses upon functional traits such as cow survival (longevity), reproductive regularity, docility, mothering ability, excellent feet and legs, proper teat and udder structure, good heifer pregnancy rates; calving ease and feed efficiency; and
- Stresses maternal traits, not terminal indices.
It is our judgment that over the last fifteen years, the industry has ignored traditional maternal Angus cattle, the needs of the commercial cow-calf producer and environmental issues posed by the range environment. To justify its approach, the industry uses the terminal EPD index — $B – as its primary measure.
We strongly believe the terminal EPD index of $B does not provide an effective guide for the cow-calf producer. It does not measure reproductive ability, mothering qualities, teat and udder structure, longevity and the ability to succeed on the range.
Instead, we are developing our own profitability measures that include uniformity, cow survival (“longevity”), docility, mothering ability, heifer pregnancy, calving ease, structure (including feet and legs), reproductive efficient, teat and udder structure, carcass quality and REA as a percentage of CWT.
These measures follow the results of a survey taken by the American Angus Association in 2018 that can be found in our catalogs.
We are also concerned that the present EPD system does not account for differences in the environments in which cattle are raised.
Thus, we are developing a “pod” of reference cattle derived from “modern, mainstream” genetics that can be used as a baseline of comparison to our cattle.
We’re glad we have followed this process, because we believe the data flowing from the EPD change on July 7, 2017 tends to prove that the present EPD system using terminal indices may very well be inherently unreliable. We also think the present system is not well-suited for the cow-calf producer. Check out our 2018 and 2020 catalogs for a discussion of this change.
Our older, foundation, maternal genetics produce cattle that thrive and are efficient in our range environment.
Our commercial and registered cattle flesh easily, and have high carcass quality in forage-fed, grass-finished, or traditional feedlot programs.
These are Timeless Genetics for Today’s Profitable Producer!